Hospitality & Tourism

Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: * Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. * Explains the digital business and digital transformation imperative for hospitality and leisure organizations. * Discusses the different digital capabilities required to effectively compete as a digital business. * Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. * Discusses how hospitality and leisure managers can keep up with digital technology advancements. * Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business-related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.

By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

This title examines 20 occupations in hospitality and tourism which encompasses the management, marketing and operations of restaurants, lodging, attractions, recreation events and other travel related services.

This resource allows the reader to learn about the pioneers in the service industries, these stars can serve as important mentors to job seekers in this expanding field.

Considers issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future.

Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising.

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.

Addresses advances in mobile tourism services, online destination marketing, GPS-based tracking of tourist behaviors, decision support tools, website design and evaluation, online travel distribution, ICT adoption in tourism and hospitality businesses, virtual experiences, online information search, Web 2.0, and social media marketing.

Covers relevant issues in the field of hospitality management from both a sectoral level including lodging, restaurants, clubs, time-share, and conventions, as well as a functional one including accounting and finance, marketing, human resources, information technology, and facilities management.

Hospitality Maintenance Management of Indoor Environment in Hotels

Menu Planning 1 Menu Planning 2 Kitchen Areas Kitchen Arrangement; Kitchen Design; Tips for Setting a Dining Table; Style of Food Service; Order Taking

Essential Elements Concept of Tourism Historical Backdrop Hospitality for Tourists Commercial Aspects Economic Factors Environmental Concerns Psychological Dimensions Cultural Dimensions Government's Role World Bodies

'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.

Tourism Marketing for Cities and Towns provides coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

For many communities and countries throughout the world tourism is the most valuable industry. This work addresses key ingredients for positive tourism policies and planning. It examines the future of tourism policy development and presents conceptual tools to equip students and professionals to make their own contribution to it.

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour.