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Global Business

Video link to TED Talk of James Curleigh: How to enhance and expand a global brand.

How much are millennials changing the way companies think about marketing?

How is globalization likely to evolve in the coming decades?

TED Talk link to John Gerzema: The post-crisis consumer.

You've come up with several iconic ad campaigns. What do they all have in common and what differentiates them? Has what makes an ad really sticky changed in the digital age?

TED Talk link to Dan Cobley: What physics taught me about marketing.

How do you think through human resources for a global company?

Has the nature or intensity of globalization shifted over the last decade?